Do you really want to increase your business? I’m thinking you do, right?

As an LMT, you are in the “people business.” And your people … your clients … tell you:

  • their victories,
  • their troubles,
  • their haunts,
  • their secrets.

Sometimes … it’s as if you’ve been given clearance to enter their private world and you can see inside their souls.

But what if you had a secret of your own? What if you knew a way that could help you make first-time customers turn into long term clients?

Would this be something you are interested in? If your answer is “yes” then chances are, you’ve already noticed a big difference in how your clients relate to you. Some are friendly and open while others are quiet and introspective, right?

We’re Not All That Different


The personality differences amongst your clients are an interesting mix. But understanding the basic concepts of the four main personality types and how you can use that knowledge to boost your business is something most therapist never consider. But contemplate this:

When your clients feel connected to you, they will return to you.

Let’s look at the four main personality types so you can determine which personality type your current clients have. This knowledge, and using what you know about their likes and dislikes (based on their personality), is designed to help you better connect with your prospects and your clients. And when they feel that connection, your business will reap the rewards.

Four Main Personality Types

In this short article, we will look at two different methods for identifying personality types. These include:

  • Myers-Briggs
  • Merrick Rosenberg

The first thing to recognize is that Myers-Briggs has identified 16 personality types. However, this blog will focus on the four dominant (or main) personality types.

At the end of this article, you will be provided a link so you can take your free personality test based on Myers-Briggs.

It’s important to know that different gurus attach different “names” to the same personality types and as far as I can tell, they all have evolved from the Myers-Briggs testing. These include, but are not limited to:

  • Personality Colors (Red, Green, Blue, Yellow, Brown, Black, White)
  • Bird Personality ( DOPE – Dove, Owl, Peacock, Eagle)
  • Wild Animal Personality (kid you not … from elephants to frogs)
  • Gemstone Personality (Sapphire, Pearl, Emerald, Ruby)

As you can see, they’ve named them by color, by bird, by wild animal, and many others.

But the truth is that what they’ve done is brand their testing which attaches a different label to the same thing … and their label brands them as an expert.

But still, the bottom line is the four main personality types are exactly that … no matter the branding or the name.

They are known in the psychological world as the four temperaments. After all, what more is a personality than a temperament? Here are the Myers-Briggs main four temperaments:

  • Sanguine personalities are optimistic and social
  • Choleric personalities are short-tempered or irritable
  • Melancholic personalities are analytical and quiet
  • Phlegmatic personalities are relaxed and peaceful
What do you do with this knowledge?

Well, the first thing you’ll want to do is identify your own personality type. We’ll start this process by taking a look at Merrick Rosenberg and how he linked the four personality types to birds (he thinks we’ll be able to remember them easily if we refer to the personality types as bird names). Whatever … right? 🙂

In his book, The Chameleon, Rosenberg states the four main personality types and their individual characteristics are:

  • Eagles – assertive, driven and direct
  • Parrots – enthusiastic, talkative and upbeat
  • Doves – compassionate, helpful and harmonious
  • Owls – accurate, logical and inquisitive

Rosenberg goes on to say this about each of the four main personality types:

  •  Eagles seek to be in a fast-paced environment where they have a high level of decision-making authority.
    • Attempts to restrict an Eagle will make them feel disempowered.
  • Parrots enjoy an upbeat and innovative culture where new ideas are appreciated and positive feedback is freely shared.
    • Attempts to have a Parrot follow strict rules and regulations, allowing them little or no flexibility, will stifle the Parrot.
  • Doves need a harmonious and predictable culture in which their role is not filled with surprises.
    • They look for relationships wherein they can be supportive of others.
  • Owls need a structured environment with clearly defined processes.
    • They thrive in roles that allow them to work quietly through complex challenges.

Chances are, you can recognize some of yourself, and your clients, in the descriptions of these personality types. Not to mention the fact that no individual can classify themselves as strictly an Eagle, or strictly a Parrot, or strictly a Dove, or strictly an Owl. Personalities are more complicated than that, which is why you can often see a combination of personality traits in one person.

For example, someone can be dominant like an Eagle, but in a more subtle sense, they also may have some attributes belonging to a Dove. You see, once an Eagle has made a decision, they like the people in their lives (family, employees, contractors, etc.) to go along with their decision and not question their authority. This is similar to the trait of a Dove because a Dove doesn’t like surprises. And wouldn’t be a shock to the ego of an Eagle if someone suddenly questioned his or her decision and thereby authority?

Is There An Easier Way?

Having insight into the 4 main personality types is perhaps interesting and definitely helpful as you continue to build your practice. But what if there were a free online quiz you could take to help you identify your own personality type? Certainly having a better understanding of your dominant personality type could help you better interact with your clients no matter their personality type.

So here goes. 

As stated at the beginning of this blog, this free personality test is based on Myers-Briggs and encompasses all 16 personality types. Don’t let this alarm you because Rosenberg’s bird types were derived from the same basic research. The only difference is that Rosenberg focuses on the four dominant personality types and Myers-Briggs Briggs focuses on all 16 (which includes sub-dominant types).

Here’s a quick snippet so you can get a little insight into the Myers-Briggs personality types:

  • In 1921, Carl Jung published Psychological Types, in which he categorized people into primary types of psychological functions.
  • In the 1940s Katharine Cook Briggs and her daughter, Isabel Briggs Myers, built upon the research developed by Jung and developed their own theory of psychological types showcasing 16 personalities.

The 16 personality types assigned by Myers-Briggs include a 4-letter abbreviation. These, and their meanings can be found here.

Have fun with this free personality test and remember to use the information to help you, to help your business, and to help your clients.

Cathy’s Results

Cathy took the free personality test. Her results? Here you go …

When you consider Rosenberg’s bird theory, I think I come out as an Owl and Eagle. What do you think?

I’d enjoy learning what the results of your free test are! If you want to keep your results just between you and me, Leave A Message (below). Otherwise, go ahead and enter a quick note in the Comments section below. 

Many thanks for taking time to read this and if you have any questions, just give a shout.

In Great Faith,


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Like most other entrepreneurs, we seem to always be working. Drop us a line anytime.

St Francisville LA 70775
(North of Baton Rouge)

(225) 784 – 2168

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